Ok, it’s an ad for jeans. But it’s a catchy ad, one that captures the rich spectrum of young dudes who bike. It does, however capture many true things about bike commuting and makes them all a bit more beautiful. 

Walk Your City is an open-sourced online resource for anyone to auto-magically create their own guerrilla wayfinding sign to export, print and install. It started as a guerrilla wayfinding project in Raleigh, NC and has grown since then. 

Some cities like London have invested significant resources into really beautiful and well-designed wayfinding systems, making it more attractive for locals and tourists to walk, and relieving confusion on the streets, and perhaps even encouraging people to walk short trips instead of hopping on transit. 

But it usually takes cities a long time to plan, design, and procure services for wayfinding. This is faster. And maybe it will help kickstart more formal wayfinding projects. 

“There’s no excuse for speeding” from the Dutch Ministry of Infrastructure and the Environment. A national campaign to remind drivers that the speed limit on many neighborhood streets is 30 km and 50 km on arterials. The Dutch, like the British and New Yorkers before them remind drivers “A few kilometers speeding seems harmless, but it increases the chances of an accident involving injury or fatality substantially.”

More information on the campaign: 

In Dutch (via the government)

In English (via BicycleDutch)