Esquire Theme by Matthew Buchanan
Social icons by Tim van Damme
08
Mar
Love this new campaign from L.A. Metro. They have one of the best Communications and Marketing teams of any transit agency in the US or elsewhere.
Here’s more about the campaign.
And here’a nifty video EMBARQ did about their Marketing team a while back.
19
Feb
#ExxonHatesYourChildren. No comment.
Top: How they promote scarves. Bottom: How we promote bikes.
Leafing through the NYTimes’s newly redesigned T Magazine this weekend I came across the top image. A pity bike advocates don’t think a bit more like scarf salesman…
11
Feb
A well-designed branding campaign helped make supports of the Kansas City Downtown Streetcar visible through window clings on local businesses and t-shirts (worn at public meetings). The effort was coordinated by Streetcar Neighbors, a citizen’s group that helped win a new streetcar for Kansas City. It’s expected to go live in the summer of 2015.
06
Feb
A little long, but heartfelt riff on the Dodge Ram Superbowl ad “God Made a Farmer.”
In honor of this week’s trip to Kansas City for the New Partners for Smart Growth Conference and a Streetsblog Network training, I bring you an ad for transit in Kansas City. The ad was created by the Kansas City Regional Transit Alliance in support of a referendum to fund the Kansas City Streetcar project, which passed this fall. The 2 mile streetcar is projected to open in 2015.
h/t to KCLightRail for the ad.
04
Feb
I recently took the trip of a lifetime (or at least the decade!) and went to Burma. These are girls on bikes in New Bagan. Throughout the rest of the country one of my favorite moments was seeing kids rushing home on bikes for lunch.
03
Jan
Via @Reconnecting and @mikelydon
19
Dec
One of the best sustainable/healthy transportation videos of 2012. Worth watching again even if you saw it the first time around.
It was made for Everybody Walk!, an online educational campaign aimed at getting Americans walking 30 minutes a day for health. Everybody Walk! is funded by Kaiser Permanete and is working with groups like America Walks and the National Safe Routes to Schools Partnership, who work on more structural changes needed to make it possible for Americans to walk (like building more sidewalks for example).
It was written and directed by the very funny, very talented Lauren Palmigiano and I think you’ll recognize the actors…
13
Dec
Whether you’re looking for a more meaningful holiday gift than some crap from Walmart, or if you’d prefer to direct your money yourself instead of letting the taxman do it, here are some ideas of organizations that are changing the world. I endorse them not only here but also with my wallet. I hope you’ll consider doing the same.
- teaching kids to fix bikes, build bikes, providing life-skills and job-readiness skills, not to mention reliable and affordable bikes to New Yorkers
San Francisco Bicycle Coalition
- transforming San Francisco’s streets and neighborhoods into more livable and safe places by promoting the bicycle for everyday transportation
- this year alone they helped win huge victories for the Fell & Oak Street bike lanes and finally saw through a massive new project that will make Masonic safer for biking and walking
Lower East Side Ecology Center
- this year they opened New York City’s first electronics waste recycling center. you can drop off your old computers, TVs, iphones, do-dads and gadgets in Gowanus, Brooklyn and know that they will be responsibly recycled and not shipped to a developing country for children to scrap.
- changing the conversation across the nation about biking, walking and transit
- hometown bike/ped/transit advocates
- new start-up non-profit working on a two-pronged strategy to win better transit service in NYC
- one of the most interesting organizations i learned about in 2012. fiscal conservatives making the case for walking, biking and smarter land use patterns. and they do it all on a shoestring budget
via brooklynmutt